The agent-ready website playbook

Make your website ready for the agents customers send first.

AgentReady tests whether an AI agent can find your offer, understand your interface, complete the safe part of a task, and leave evidence behind.

A polished user experience is no longer the whole acquisition surface. People increasingly ask an agent to compare products, find a price, create an account, book a time, or start a purchase. The agent sees the public page, the accessible names, the forms, the policies, and the recovery states. AgentReady turns that second customer journey into a set of observable checks and implementation-ready fixes.

1

Be found

Make your canonical pages, product facts, navigation, and public capabilities crawlable and unambiguous.

2

Be understood

Expose headings, labels, states, prices, policies, and relationships in HTML an agent can extract.

3

Be completed safely

Make the next step discoverable, keep consequence behind approval, and return a durable receipt.

4

Be measurable

Run repeatable journeys and keep evidence of the first ambiguity, retry, refusal, or successful stop.

Discovery

robots, sitemap, canonical, structured data, and useful public content.

Interaction

accessible names, keyboard path, form semantics, validation, and state.

Safety

least privilege, explicit approvals, refusal boundaries, and action receipts.

Evidence loop

Find the first failure. Fix the task. Verify the same task again.

A score is a summary. The useful artifact is the URL, control, state, assertion, and safe stopping point your team can hand to a coding agent. Scan a public URL to create that baseline, then rerun the journey after each fix.

Create your baseline

Questions teams ask first

Is agent readiness the same as SEO?

No. SEO improves discovery and relevance. Agent readiness adds the task layer: whether a selected agent can understand the interface, navigate it, and stop safely before or after a consequential action.

Do I need a special AI file?

No single file guarantees agent behavior. Established crawl and accessibility practices matter first; emerging manifests can help orientation when they are accurate and maintained.

What does AgentReady prove?

A public scan provides best-effort evidence about observed protocol, content, semantic, browser, and safety signals. It is a diagnostic, not a certification or ranking guarantee.